Frequently asked questions

The practical detail. The case for the method is on a separate page.

How long is it, and when does it run?

Ninety minutes, once a month. Sign up and we will send you the date and the joining details.

Is it really free?

Yes. No card, no trial that converts, no invoice afterwards.

Is this a pitch for the paid programme?

Partly, and we would rather say so. It is a genuine ninety minutes on the method — you will get something usable whether or not you ever buy anything. We also think some of you will want the full programme afterwards, and we will tell you where to find it. That is the whole arrangement.

Who runs it?

Ton Verleg, who developed the method. More about Ton →

Who else attends?

Sales leaders — VPs, directors, CROs, heads of enablement — mostly from companies where the sales motion was built some years ago and has not been revisited since.

How many people are in it?

Up to eighteen, on purpose. It is meant to stay a conversation rather than become a webinar.

Can I bring my team?

Yes. If you would rather run it privately inside your own company, reply to the confirmation email and say so — we do that regularly.

Do I need my camera on?

No, though the discussion is better when people join it.

What if I cannot make this one?

Sign up anyway and we will send you the next date.

Is it recorded?

Yes — we can send you a recorded version of the workshop content.

What happens after I sign up?

You get a confirmation from a person, the joining details before the session, and a reminder close to the date.

Will you keep emailing me?

Occasionally, and only things we think are worth your time. Every email has one-click unsubscribe, and you can reply stop to a human instead. Either removes you permanently. Privacy →

How did you get my email address?

We explain that on the privacy page.