About Buyer Perspective
Why this company exists
A gap opened over the last decade, and most sales organisations have not closed it.
Buyers used to depend on sellers for information. That dependency was the foundation the entire sales profession was built on — discovery, qualification, the managed reveal of a solution. It worked because the seller knew things the buyer could not easily find out.
That is no longer true. The buyer has read everything, compared three alternatives, and formed a view before anyone picks up a phone. What they are short of is not information. It is confidence that a decision is the right one, and the internal capital to push it through.
Most sales methods still solve the old problem. Buyer Perspective exists to teach the one that is actually in front of teams now.
What we do
Selling is Helping is a sales training programme for B2B teams — sixty-plus micro-lessons across five levels, with a separate track for sales managers.
The workshop is how most people meet it: ninety minutes, no cost, once a month, for sales leaders. It is an overview of the method and a working conversation with other leaders about what is and is not landing in their teams right now.
We also run the workshop privately inside single companies.
Ton Verleg
Ton spent 25 years in logistics, most recently running global sales at DHL, where he developed this approach and taught it region by region across the business.
Before logistics: pharmaceuticals, hospitality, recruitment, and barter trade. The range matters — the method was not derived from one industry’s habits.
He writes a LinkedIn newsletter, Selling is Helping, and has published several hundred articles on modern selling.
Pete McChrystal
Pete spent more than 20 years building sales technology as founder and CEO of Accent Technologies.
His expertise is sales AI technology, and where it genuinely helps sellers versus just making the old motion faster.
At Buyer Perspective he works on supporting Selling is Helping with advanced AI tools sellers use every day.
How we think about AI in selling →
Where we are
Buyer Perspective
1411 Highland Avenue
Melbourne, Florida 32935